Just paid €0.53 to Google again for a click on your webshop? And again, no conversion…?
The visitor doubted: “Is this the right product?” Looking for certainty about a specific feature, he googles further. He finds a competitor who not only sells the product, but also explains how it works. Bye customer.
The Core Issue
This happens too often, both in small and large online shops. Bad product information makes 53% shop elsewhere.
The problem? A lack of proper product information. According to a study conducted in Atlanta in June 2024, 83% of global respondents would abandon an e-commerce site with insufficient product information.
This not only damages customer experience but also harms conversion rates and SEO performance through insufficient unique content. Visibility in search engines decreases, creating greater dependence on paid advertising. Returns also increase, adding costs.
Root Causes
- Rapidly growing assortment: Peak traffic and new launches leave content behind
- Campaign deadlines: Time pressure compromises content creation quality
- Pressure on content teams: Manual descriptions consume excessive time and resources
Best Practice Example
Coolblue demonstrates effective practices by leveraging field expertise and personal advice while maintaining powerful brand voice — benefiting loyalty, conversion, and SEO positioning.
The Fozzels Approach
The platform automates quality product description creation, providing:
- Time savings: From 30 minutes to 30 seconds per description
- Consistent quality: Uniform, informative descriptions
- SEO optimization: Enhanced visibility through unique content
Teams retain creative control for personalization.
Try the tool on product pages or schedule a free demo.
