Fozzels analyzes your product images and product data, intelligently combines them and publishes SEO- and GEO-optimized alt texts directly to your online store. No CSV. No copy-pasting. No manual work.
Most tools build alt texts from fixed product attributes: brand, category, color. This produces generic descriptions that everyone writes and that don't stand out in search engines.
Fozzels combines your product data with AI image analysis. We scan the actual photo and extract visual details that don't appear anywhere in your specifications, but that consumers search for on Google Images.
Visual details like prints, textures, patterns, finishes and materials are rarely present in product specifications, but are massively searched on Google Images. Fozzels detects them, and integrates them directly into the alt text.
Alt texts are not optional, they determine whether your product images are discoverable by search engines and AI assistants, and whether your online store is accessible to everyone.
Google and other search engines cannot see images, they read the alt text. Good alt texts improve your ranking in search results and Google Images. Specific visual details increase relevance.
ChatGPT, Perplexity and Google AI Overviews use alt texts to understand and recommend products. Unique visual details make your products identifiable by AI models.
Screen readers use alt texts to help visually impaired users. Rich, descriptive alt texts also give them a complete picture of your products, including that tiger print.
A dining table on a white background inspires no one. Fozzels generates lifestyle photos in different interior styles — and automatically writes alt texts with the style included, so you get found more often.
Each style variant gets a unique alt text that reaches different search queries. Instead of one generic “dining table” alt text, you now rank for “dining table japandi style”, “dining table scandinavian”, “dining table design interior” and “dining table country style” — multiplying your visibility on Google Images and AI search engines like ChatGPT and Perplexity.
Fozzels makes the difference: not only generating, but also automatically publishing, directly to your online store, without any manual work.
Fozzels connects directly to your online store or PIM system. All images and product data are automatically retrieved. Newly added products are detected instantly.
Enable AI image analysis, choose your AI model, define keywords and language. Fozzels automatically combines what the photo shows with what's in your product data, for unique alt texts per item.
Fozzels generates rich alt texts, enriched with visual details, and publishes them directly to your online store. No exports, no imports, no manual work. Two-way sync keeps everything automatically up to date.
Most tools stop at generating alt texts from product attributes. Fozzels goes further: image analysis, automatic publishing and two-way sync.
ChatGPT, Perplexity and Google AI Overviews are the new search channels. Specific visual details, like a tiger print, make your products identifiable and relevant for AI recommendations.
Alt texts with unique visual details give AI models the context needed to include your products in relevant recommendations.
The same brand strategy, tone of voice and keywords in every alt text, including the visual details Fozzels extracts from each photo.
New products, with new visual characteristics, are analyzed immediately and receive an optimized alt text. Published automatically.
Do you have hundreds or thousands of products? Fozzels analyzes each photo individually and generates unique alt texts based on product data and visual characteristics, in a single automated run.
Bulk · ScalableBrand-specific visual characteristics such as specific prints, materials and finishes are consistently applied in every alt text, across all products and sales channels.
Brand voice · ConsistencyUnique visual details in alt texts improve relevance in image search results. Consumers search for what they see, Fozzels makes sure you show up.
SEO · GEO · Image searchNo more manual work. Fozzels analyzes, generates and publishes fully automatically, even if your catalog receives hundreds of new products every day.
Automation · Zero clicksGenerate rich alt texts based on product data and image analysis, and let Fozzels publish them directly to your online store.