NextChapter's PIM solution has been extended with Fozzels' AI integration, taking NextChapter a step further in article data enrichment. NextChapter's customers will save significant time using AI, and the quality of their product content will increase substantially. With this integration, NextChapter anticipates the growing market demand for AI tools within their multiX suite.
NextChapter is partnering with Fozzels for the AI technology. Together, they developed an automated process where important content fields from NextChapter's PIM are enriched by AI technology and stored back in the system.
The challenge of product data quality
In e-commerce, product data quality forms the foundation for conversion. Having compelling and accurate product descriptions, SEO texts, and titles can differentiate you from a competitor and is critical for successful sales. Most companies still complete this manually per product — a time-consuming task when you have thousands of regularly changing products. With Fozzels' AI module, NextChapter solves this problem: thousands of products can be instantly enriched with just a few button clicks. Content can then be reviewed and improved before distribution to webshops or marketplaces.
AI-driven content enrichment
NextChapter continuously works on improvements to unburden their customers. A major e-commerce industry challenge is enriching article data at scale. By expanding their PIM with AI technology, NextChapter allows customers to access tens of thousands of enriched products rapidly. According to Michiel Bestebroer, CEO of NextChapter, customers will score better at SEO and be able to do business more successfully.
Benefits for e-commerce entrepreneurs
- Huge savings in time and money: With Fozzels' AI module, entrepreneurs save valuable time otherwise spent manually writing product content. The AI generates high-quality text based on prompts, eliminating manual writing and reducing costs.
- Improved SEO: Important SEO fields are enriched with AI, becoming more complete and richly indexed by search engines like Google. Fields include titles, meta descriptions, and alt text, resulting in better search rankings and organic traffic.
- Consistent quality: The AI module delivers consistent, high-quality content regardless of product assortment size.
- Content based on product characteristics: Users can generate product descriptions using article attributes. The AI examines product photos and incorporates visual information when generating texts, utilizing details not normally available such as design elements, collar types, closures, and pockets.
- Increased customer experience and satisfaction: Captivating, informative product descriptions improve visitor experience, increase customer satisfaction, and ultimately drive more sales from returning customers.
Get started
Are you curious whether NextChapter and Fozzels' PIM AI module can help with your content enrichment? Get in touch with NextChapter — they will be happy to think along with you and help set up the integration for your business.
