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NextChapter integrates with Fozzels AI

NextChapter’s PIM solution has been extended with Fozzels’ AI integration, taking NextChapter a step further in article data enrichment. NextChapter’s customers will save a lot of time using AI and the quality of content will increase significantly. With this, NextChapter anticipates the growing market demand for AI tools within NextChapter’s multiˣ suite.

NextChapter is partnering with us for the AI technology. Fozzels is an innovative player in AI-driven content enrichment. Together with Fozzels, NextChapter has developed an automated process. From NextChapter’s PIM, important content fields are enriched by the AI technology and then stored back in the PIM.

In e-commerce, the quality of product data is the basis for conversion. Having compelling and accurate product descriptions, SEO texts, titles, and so on, can differentiate you from a competitor and is very important for successful sales. Most companies still do this manually per product — a time-consuming task, especially with thousands of products that change regularly. With Fozzels’s AI module NextChapter solves this: with a few clicks of a button, thousands of products can be instantly enriched. Of course, you can then check and improve, before the content is sent to your webshop or marketplace.

AI-driven content enrichment

NextChapter are continuously working on improvements in unburdening their customers. One of the big challenges in the e-commerce industry is enriching article data. Without exception, they see companies struggling with this. So how cool is it that they have now expanded their PIM with our AI technology, allowing their customers to have access to tens of thousands of enriched products in no time. “With this they will score better at SEO and will be able to do business more successfully” said Michiel Bestebroer, CEO of NextChapter.

Benefits for e-commerce entrepreneurs

  • Huge savings in time and money: with Fozzels’s AI module, entrepreneurs can save valuable time that would otherwise be spent manually writing product content. The AI technology generates high-quality text based on prompts. This makes manual writing a thing of the past and saves e-commerce entrepreneurs a lot of time and money.
  • Improved SEO: Important SEO fields are enriched with AI, making them much more complete and richly indexed by search engines such as Google. Think of titles, meta descriptions and alt text. This automatically results in a better ranking of your shop in search results and more organic traffic.
  • Consistent quality: the AI module delivers consistent and high-quality content, regardless of the number of products in the assortment.
  • Content based on product characteristics: You can even use article attributes to generate product descriptions. In fact, the AI even looks at the photos of an article and takes the information from those when generating texts. This allows you to use information that you don’t normally have. For example design, something about the collar or closures and pockets.
  • Increased customer experience and customer satisfaction: offering captivating and informative product descriptions will lead to a better customer experience among web shop visitors and increase overall customer satisfaction, which ultimately leads to more (returning) customers and sales.

Are you curious whether the PIM AI module of NextChapter and Fozzels is interesting for your content enrichment? Then get in touch with NextChapter! They will be happy to think along with you.

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