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Enhance Product Data Enrichment with GPT-4-Vision and Fozzels

In the dynamic realm of e-commerce, standing out amidst the competition requires more than just a visually appealing website – it demands comprehensive product data that resonates with your customers. Fozzels, your trusted partner in product description generation, is proud to introduce a groundbreaking solution: automatically “read” your product images, and get product keywords (often called attributes) using OpenAI’s GPT-4-Vision. Let’s delve into how Fozzels, powered by GPT-4-Vision, can revolutionize your data enrichment strategy and propel your online store to new heights.


Product attributes are a set of characteristics that define a particular product. Attributes include size, color, product type, price and other features relevant to the product. These e-commerce product attributes majorly influence the purchase decision of the consumers. 
Is this important? Yes. An ecommerce study by Nielsen Norman Group says that 20% of purchase failures are potentially a result of missing or unclear ecommerce product attributes or information.

    Understanding data enrichment in e-commerce

    Data enrichment is the process of enhancing product data with additional attributes to make it more informative and valuable. These attributes could include details like material, color, size, style, and many more specific characteristics that help customers find exactly what they’re looking for.

    The problem with missing product attributes

    Many times, online sellers use product data which is imported directly from an ERP-system, or supplied directly by a producer or distributor. We have seen in many cases that this data is not sufficient to properly sell the products. We see this especially in the clothing industry. Often, a piece of clothing data only has some “basic” attributes like:

    • Size
    • Color
    • Material

    But, if you were able to add specific product traits, you would be able to add these properties to your web store search and/or filtering in your online store. Think of attributes like:

    • Shape of neckline
    • Sleeve length
    • Front pockets
    • Zipper or buttons
    • Print on the clothing
    • Fabric pattern
    • Fit (loose, bodyfit)
    • Style
    • Length
    Image of dress with attribute labels

    Introducing Fozzels and GPT-4-Vision: the future of data enrichment

    GPT-4-Vision is the latest innovation from OpenAI, combining image recognition with natural language processing to revolutionize the way product data is enriched. With Fozzels and GPT-4-Vision, you can automate the process of extracting attributes from product images, saving time and resources while ensuring accuracy and consistency.

    Keyword extraction is a text analysis technique that automatically extracts the important keywords and phrases from the product images. It helps in identifying the primary topics of interest of your products. 

    Did you know that manual tagging consumes more than 30 hours in a week to tag only 200-300 products per day? Manual labelling is erroneous, time-consuming and lacks uniformity. Also, In e-commerce, the process of manually identifying and labelling product attributes is prone to human errors like missing details, spelling mistakes, incorrect category mapping, duplication of information and ambiguous product titles. Managing a catalog like classifying products into categories, identifying attributes and creating titles and descriptions can be a tedious process if done manually, requiring substantial resources and time and causes human fatigue – which can cost your business dearly.

    The good news is that automated product tagging using Fozzels and GPT-4-Vision gives you 10x faster product optimization. You get to save significant operational costs with AI-generated tags, titles, and attributes with enriched and consistent product data. Retailers get standardized product information on websites and across selling platforms. So instead of having people manually entering these properties in your ERP or online store, it’s better to use Fozzels to automatically extract the keywords from all your product images and save these as separate property values in your online store. 

    Diagram describing the attribute extraction using AI

    Streamlining data enrichment for Magento 2, Shopify, and NextChapter websites

    Whether you’re using Magento 2Shopify, or NextChapter for your online store, integrating Fozzels with GPT-4-Vision can supercharge your data enrichment efforts. Here’s how:

    1. Image-Based Attribute Extraction: GPT-4-Vision can “read” product images and extract relevant attributes such as, for example for the fashion industy: neckline, collar, print, sleeves, buttons, zipper, and more. With Fozzels and GPT-4-Vision, simply connect your online store to Fozzels. Then let Fozzels scan your website for product images, and let the AI do the rest. This eliminates the need for manual data entry, allowing you to enrich your product listings quickly and efficiently. This saves many hours of work.

    2. Enhanced Product Filtering: By enriching your product data with detailed attributes (product properties) in separate fields, you empower customers to filter and search for products with precision. Since the AI made the product attributes available to you, you can now add these to your filtering (this is often called “layered navigation” in Magento). This way, your customers will be able to select these properties, and narrow down to the exact product they want. Whether they’re looking for a specific neckline style or a particular print pattern, they can easily find what they need using the advanced filtering options available on your website — and more likely to do a purchase.

    3. Improved User Experience: Providing comprehensive product information, including visual characteristics extracted by GPT-4-Vision, enhances the overall user experience on your e-commerce platform. Customers can make more informed purchasing decisions, leading to higher satisfaction and repeat business.

    4. Competitive Advantage: By leveraging the cutting-edge capabilities of GPT-4-Vision, you set your online store apart from the competition. Offering enriched product data and sophisticated filtering options demonstrates your commitment to delivering a superior shopping experience, helping you attract and retain customers in a crowded marketplace.

    Conclusion: better data = more sales

    Incorporating GPT-4-Vision into your e-commerce platform is a game-changer for data enrichment. By automating attribute extraction from product images, you not only save time and resources but also enhance the usability and effectiveness of your online store. Whether you’re using Magento 2, Shopify, or Nextchapter, Fozzels with GPT-4-Vision can help you provide customers with the detailed product information they need to make confident purchasing decisions. Embrace the future of e-commerce with Fozzels and GPT-4-Vision today.

    Consistent good product information can work many ways for your retail business.

    • SEO and better search listing
      • improve product discovery on search engines (Google, Bing, etc.) and across selling platforms.
    • Cleaner and more consistent metadata, including titles and descriptions
      • translate into rich data for search indexes
    • Reduced bounce rates on-site due to relevant results on pointed searches
    • Ensure a better ROI on ad spend
    • Clean Catalogs Result In Better Navigation:
      • Standardized category information improves the quality of metadata that is fed into indexing the webpage content.
      • Improved navigation due to clear product classification helps shoppers to find what they are looking for, effortlessly.
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