Good Product Descriptions
A savvy shopper is looking for honest information about the product to make a good buying decision. A good product description is also compelling and uses words that convince the shopper that that product is the best he/she has been looking for.
A photo or two and a short, bulleted list isn’t enough. The more in-depth and detailed your company’s product descriptions are, the better for everyone involved in the transaction.
Using Fozzels.com, you can automatically generate unique, well-written product descriptions for your online store using artificial intelligence.
What Makes a Good Product Description?
Consumers now expect high-quality content on web pages, so first impressions are important. Quality content and persuasive writing make unique product descriptions stand out.
But with a poor description, you could lose customers right from the get-go as they leave your page to go somewhere with better details. If you don’t impress your customers with words, how will they know how great your product is?
Also, search engine algorithms prefer unique product description writing, so they provide a boon to your organic traffic and page rankings. When you combine SEO practices with quality content, you get your best shot at getting ranked on Google.
The importance of product descriptions lies in their ability to position the product such that the customer chooses it to alleviate their issues using it. A good product description is never too salesy. It talks about how the product can address a customer’s issues. A customer-centric outlook is the best approach to writing a good product description.
Product descriptions build trust with your shoppers
When a shopper reads your product description, looks at the product images and is fully satisfied, what actually happens? He/she begins to believe that the stated product is the best one. People make buying decisions based on trust. When they trust the brand and the product description, they make purchases.
Product descriptions must not be deceptive. People know when you’re lying. Product descriptions must be honest, but contain persuasive words that “push” customers towards the cart. To build trust in shoppers for buying decisions, you have to ensure that your product descriptions are clear, accurate, and honest.