Increase Trust of Your Shoppers with Fozzels and Artificial Intelligence on your Shopify website

Unlocking the Power of Trust: Elevate Your Shopify Website with Fozzels and Artificial Intelligence for Dynamic and Compelling Product Descriptions.

How to build trust in your ecommerce store

Why are product descriptions crucial for online sales?

If you are a business selling products online, then there are a number of things you will need to think about. From the landing page web design to the images, video content and written content, every part of your website should be focussed towards selling your products, and providing valuable, persuasive information to your website users and potential customers. A key part of this will be your written content, especially the product descriptions themselves. So why should you put additional effort into this part of your website? And what are the advantages of effective product descriptions?

A good product description helps the consumer to make good buying decisions. It provides the buyer with more detail or information about the selected product. It helps to know whether the product can satisfy his needs, wants, and desires.

It’s not the quality of the text that makes a product description good. It’s the ability to answer the shopper’s inner questions.

Good Product Descriptions

A savvy shopper is looking for honest information about the product to make a good buying decision. A good product description is also compelling and uses words that convince the shopper that that product is the best he/she has been looking for.

A photo or two and a short, bulleted list isn’t enough. The more in-depth and detailed your company’s product descriptions are, the better for everyone involved in the transaction.

Using, you can automatically generate unique, well-written product descriptions for your online store using artificial intelligence.

What Makes a Good Product Description?

Consumers now expect high-quality content on web pages, so first impressions are important. Quality content and persuasive writing make unique product descriptions stand out.

But with a poor description, you could lose customers right from the get-go as they leave your page to go somewhere with better details. If you don’t impress your customers with words, how will they know how great your product is?

Also, search engine algorithms prefer unique product description writing, so they provide a boon to your organic traffic and page rankings. When you combine SEO practices with quality content, you get your best shot at getting ranked on Google.

The importance of product descriptions lies in their ability to position the product such that the customer chooses it to alleviate their issues using it. A good product description is never too salesy. It talks about how the product can address a customer’s issues. A customer-centric outlook is the best approach to writing a good product description.

Product descriptions build trust with your shoppers

When a shopper reads your product description, looks at the product images and is fully satisfied, what actually happens? He/she begins to believe that the stated product is the best one. People make buying decisions based on trust. When they trust the brand and the product description, they make purchases.

Product descriptions must not be deceptive. People know when you’re lying. Product descriptions must be honest, but contain persuasive words that “push” customers towards the cart. To build trust in shoppers for buying decisions, you have to ensure that your product descriptions are clear, accurate, and honest.

Start having unique product descriptions using Fozzels and Artificial Intelligence on your Shopify site

Product descriptions may be short compared to the other content on your website, but this type of content is by no means insignificant. Rather than skipping them entirely or saving time by simply regurgitating the manufacturer’s descriptions, make the effort to create unique product descriptions that convert.

If you haven’t touched your product descriptions for a while, it might be time to look back at them and update them. Use good grammar and persuasive writing to describe each service or product. For an even more powerful description, add a call to action that motivates people to act right away instead of shopping around more

If you use Shopify as your web shop platform, you can use to have quality product description texts automatically written, using ChatGPT (the OpenAI artificial intelligence). This can be done completely automatically.

Unique product descriptions not only help you to capture potential consumers, it also helps you to have a better overall web presence. This, in turn, helps build your reputation and attract more customers to improve your bottom line.

What is ChatGPT?

OpenAI’s latest breakthrough, ChatGPT, is breaking records. It can do tasks such as writing, proofreading, and solving problems. The applications of ChatGPT are across the commercial domain as well. Especially online businesses are leveraging its functionalities for various purposes. With Fozzels, you can automate the use of ChatGPT for your Shopify store.

OpenAI’s ChatGPT is an Artificial Intelligence-based conversation platform that generates human-like query responses. It uses the GPT-4 language model. It is the strongest neural network in the world, with over 175 billion parameters. Thus, ChatGPT boasts powerful Natural Language Processing (NLP) capabilities. OpenAI released it on November 30, 2022. The platform made a massive debut with over a million signups in less than a week of its release. ChatGPT soon became the talk of the town for its real-life applications.

Increase trust of your shoppers


Elevate your e-commerce game with Fozzels and Artificial Intelligence. Let us help you build trust, drive conversions, and unlock the full potential of your Shopify website. Because when it comes to earning the confidence of your customers, every word matters.

How to use Fozzels to automatically batch-generate good product descriptions using Artificial Intelligence

After openening your account at you can create a so-called “integration” with your online store; for example your Shopify store. After this you connect to OpenAI (ChatGPT) as well. Fozzels acts as a “middleware” that gets information from your store and ChatGPT, and updates (new) information and texts directly back to your store system. You can set Fozzels to operate “semi-automatic”, which means the content is generated automatically, but you still can make changes before you update your store with the new content. When you are completely satisfied with the generated texts you can even set Fozzels to “fully automatic”. In this case the generated texts are updated in your Shopify store automatically. You still receive an overview of the updated texts so that you can read through them afterwards.

Schematic view of Fozzels connections to Magento, Shopify and OpenAI.

After connection both systems, you can set up one or more “Flows”, which are processes to automatically (batch) update products with new information and texts, like Descriptions, Short Descriptions, Meta Titles or Meta Descriptions. When running a Flow, Fozzels gets the product information from your online store, uses Artificial Intelligence to create long, unique product descriptions, and updates the products in your online store automatically. Of course you can preview the created content first. When you are satisifed with the generated texts — so for example  the tone of voice is according to your business, the length is OK, and uses your preferred style, you can then start to run the Flow automatically daily.

You can set how many products will be processed daily. This way google will notice an incremental improvement of the content of your store -> this is a ranking factor for Google. Also, when you add new products to your store, good, well-written, relevant product descriptions will be added automatically!


You want well-written, long, descriptive, high quality content on your Shopify store. Why is this important?

  1. High Google rankings
  2. Getting lower costs per click on Google Ads (because your landing pages get a higher “relevancy score”)
  3. Improving the native search functionality on your Shopify store (people can find your products based on the content)
  4. Increasing trust with your shoppers.

You can use Fozzels and ChatGPT to automate the process of writing this content in batch. Fozzels uses the product information on your store, and even the product image (using the new gpt-4-vision model) to write really good complelling content for your online store. So please sign up to create your free account at Fozzels today and start having better, unique and relevant content on your online Shopify store!

Benefits of Fozzels - the Artificial Intelligence product content creator for Shopify

Save on content writing costs

Content is written automatically and fast by Artificial Intelligence, based on the product attributes (data) available. Product descriptions are written automatically with Fozzels; each unique -- using your tone of voice.

Improve your rankings in search engines

Get listed higher in Google by having well-written content on your store's pages. This increases the relevance or your site. Rank higher on marketplaces like Amazon, Bol, and Zalando.

Reduce the Cost of PPC Ads

Better, relevant product descriptions means better "relevancy scores" for your landing product pages. This can lower your costs per click (CPC) in Adwords, Bing Ads, or Facebook Ads.

Improve the search on your site

Improve conversions by making it easier for your customers to find the right product. Well-written descriptions make it easier for your customers to find the right product using your search.

Easily sell in other countries

Fozzels can automatically generate content and save it in your store in multiple languages. Using our AI interface, you can even have all products automatically translated.

Increase trust with your shoppers

Creating accurate product descriptions takes the element of surprise out of an online purchase. Show shoppers that they can trust your brand by having clear texts and product descriptions.
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Fozzels is trusted by leading companies

Fozzels can give you


Efficiency and Scale

Artificial Intelligence can generate content at a rapid pace, allowing your company to produce a large volume of content quickly. This is particularly beneficial for industries like marketing, advertising, and content creation.


Cost Savings

Automated content generation can potentially reduce costs associated with hiring human writers and creators. Artificial Intelligence can work 24/7 without the need for breaks or salaries.



Artificial Intelligence algorithms can be trained to understand user preferences and create personalized content tailored to individual needs. This level of customization can enhance user engagement and satisfaction.



Artificial Intelligence ensures a consistent tone, style, and quality of content, reducing the risk of human errors or deviations from brand guidelines.



Artificial Intelligence algorithms may need continuous updates and adjustments to adapt to changing trends, user preferences, and industry standards.



Automating content creation processes can free up human resources to focus on more complex tasks that require creativity, critical thinking, and emotional intelligence.

How it works

       :rocket:Welcome to the future of content creation! All you need is to have less than 5 minutes! Create a flow, write a prompt (or choose one from Fozzels templates) and click the “Save and Preview” button. An example of the generated description is instantly displayed on your screen after clicking the “Generate Now” button in the Preview pop-up.
Want to synchronize generated data with your Shopify project? Not a problem. On the “Automation” tab, all you need is to select the number of products and click the “Run now” button, then go to the batch list and synchronize the generated content. Voila. Less than 5 minutes and all your products have a creative and detailed description depending on your request. :rainbow::sparkles:

Supercharge your online store's rankings in Google and marketplaces.

Create content automatically with the most powerful Artificial Intelligence-powered content creation platform. 

Get started today! We’ll help you set up our software during a free 1-hour onboarding & setup call, so you get up and running fast.

Up 50% Off On All

You can create an account for free and start. When you are satisfied, you can subscribe to one of our plans.

Fozzels Light product box

Fozzels Light

299 per month
  • Connection to Magento; Shopify or Shopware
  • AI-powered Product long & short descriptions
  • Content automatically saved to your store
  • Max. 1 integration
  • Max. 3 stores
  • Max. 5 Flows
  • Max. generated content monthly: 300
Fozzels Plus product box

Fozzels Plus

499 per month
  • All of Fozzels Light, and:
  • AI-powered Product Meta Text & Keywords
  • AI-powered content for categories
  • Improved output with flexible keywords
  • Max. 3 integrations
  • Max. 6 stores
  • Max. 15 Flows
  • Max. generated content monthly: 750
Fozzels Premium product box

Fozzels Premium

699 per month
  • All of Fozzels Plus, and:
  • Blog posts generation
  • Facebook posts generation
  • Max. 6 integrations
  • Max. 18 stores
  • Max. 60 Flows
  • Max. generated content monthly: 1.500
Fozzels Unlimited product box

Fozzels Unlimited

999 per month
  • All of Fozzels Premium, and:
  • No limits
  • Premium support
  • 4 hours personal prompt-writing course
Best value
  • Unlimited integrations
  • Unlimited stores
  • Unlimited Flows
  • Unlimited monthly generated content

More About Us​

What is Fozzels

The worlds best Artificial Intelligence-powered platform that uses Artificial Intelligence to automatically generate a range of content or SEO data, like unique product descriptions, category texts and blog posts.

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Let's figure out how we can help improve your business using artificial intelligence.

At Fozzels, we create software as a service. We can also help to make your company more succesful using Artificial Intelligence. We have developers and marketeers specialized in Artificial Intelligence / ChatGPT software solutions. Just plan a free call with us!

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