Do not lose 83% of your online shopping customers!

Just paid €0.53 to Google again for a click on your webshop? And again, no conversion…?

The visitor doubted: “Is this the right product?” 🤔
Looking for certainty about a specific feature, he googles further.

He finds a competitor who not only sells the product, but also explains how it works. Bye customer. 👋

This happens too often, both in small and large online shops.
It happens a lot. Bad product information makes 53% shop elsewhere.

The problem? A lack of proper product information.
83% of global respondents would abandon an e-commerce site with insufficient product information, according to a study done in Atlanta in june 2024.

This not only damages your customer experience, but also your conversion rates and your SEO performance suffer from the lack of unique content.
Your visibility in search engines decreases, and you are even more dependent on paid ads.
Or even worse. Your customer buys it, and sends it back to you. Even more costs for your shop.

Why is this?

• • Rapidly growing assortment: At peak traffic and new product launches, content is often left behind.
  • Campaign deadlines: The campaign has to go live on time, increasing the pressure on content creation.
  • Pressure on the content team: Manually writing product descriptions is time-consuming and costly.

Webshops like Coolblue show how it can be done differently.
They make the most of their field expertise and personal advice and have a powerful tone of voice.
This benefits their customer loyalty, conversion and SEO position.

Now you may be thinking, “I don’t have enough content contributors to make this happen.”
With the right mindset and smart AI, you can approximate the best practices of top web shops while maintaining your unique tone of voice.

That’s why we created Fozzels.com. Our tool automates the process of creating really good product descriptions, allowing you to benefit from:

1. Time savings: From 30 minutes to 30 seconds per product description.
2. Consistent quality: Uniform and informative product descriptions.
3. SEO optimization: Increased visibility in search engines through unique content.

With our generated content as a starting point, your team has the freedom to add the final personal touches.

Wondering how this works?

Just try it out on one of your product pages, or plan a free short demo.