Reduce the cost of PPC Ads using AI with Magento.

Use Fozzels and AI to increase the Adwords-relevance of your landing pages by improving your content using AI. Pay lower CPC (costs per click). Save $$$.

Header image - Get higher quality score by improving content on your landing pages

Automate the writing of product descriptions for Magento, increase landing page relevance, and save money on Google Ads or Bing Ads

What is ChatGPT?

OpenAI’s latest breakthrough, ChatGPT, is breaking records. It can do tasks such as writing, proofreading, and solving problems. The applications of ChatGPT are across the commercial domain as well. Especially online businesses are leveraging its functionalities for various purposes. With Fozzels, you can automate the use of ChatGPT for your Magento store.

What is a Google Ads landing page?

Landing pages are critical to any successful Google Ads campaign. After a visitor clicks on an ad, they land on the landing page. Many Magento store owners use Google Shopping Ads to promote their products. When a user clicks on an ad, the user is sent to the product detail page on your Magento site. This is called the landing page. This is where you have the opportunity to convert them into customers, so it’s important that you use these pages wisely. Dedicated product landing pages are a great way to get the most out of your ad spend. When someone clicks on one of your ads, they’re taken directly to a product page with the sole purpose of convincing them to take action and make a purchase. It is important that you offer a good user experience for these users by providing them with high quality product descriptions for your products.

What does ad relevance mean?

Google defines relevance as how closely an ad campaign matches a user’s search, determined by the relationship between keywords, content, ads, and landing page. Ad relevance, or keyword relevance, refers explicitly to how closely your keywords and content relate to your ads.

Relevance and ad relevance go hand-in-hand because:

  • Your keywords on the product page should always match your ads.
  • Your ads should always match the corresponding landing page and content.
  • All of these things should always match a user’s search.
 

In short, higher ad relevance = higher Quality Score = lower cost-per-click.
On both Google and Bing, Quality Score is partly measured by relevance.
So what does having a higher Quality Score mean? Ultimately, it can mean a lower CPC.
This is because the Google Ads auction is partly based on relevance to encourage advertisers to create relevant ad campaigns (that’s what searchers want). A highly relevant ad with a high Quality Score is generally granted a higher position on the results page. Naturally, this will earn you more clicks for the same budget — and a lower CPC.

How to use Fozzels and AI to save money on your Google Adwords

Fozzels can automate the creation of unique, well-written product descriptions on your Magento web store. This saves you time and money because you do not have to manually type the product descriptions yourself, or have a copywriter do that. When people see their search terms in your product descriptions text, it shows them the page is relevant to their search. Therefore, it’s best practice to include top keywords in your product descriptions text — especially in the headline and one of the description lines.

OpenAI and Fozzels can be used to help you automatically create unique, engaging content that is tailored to the needs of your target audience. You can let OpenAI automatically write long, unique, and specific product descriptions for all products in your Magento store. Fozzels automates this by combining all elements of your product data: the product image, the name, the price, and the other various “attributes” in Magento. This way you can be sure that the texts that will be generated are of very high quality. 

Google Ads Quality score 10/10

Conclusion

Fozzels AI for Magento 2 is a game-changing technology for eCommerce store owners. By automating the content writing for your Magento store, you can easily improve the quality of your landing pages. And by improving the quality of you landing pages, Google gives your pages a higer relevancy score. And, in turn, a higher relevancy (quality) score can lower the amount per click you pay to Google or Bing.

How to use Fozzels to automatically batch-generate good product descriptions using AI

After openening your account at Fozzels.com/signup you can create a so-called “integration” with your online store; for example your Magento store. After this you connect to OpenAI (ChatGPT) as well. Fozzels acts as a “middleware” that gets information from your store and ChatGPT, and updates (new) information and texts directly back to your store system. You can set Fozzels to operate “semi-automatic”, which means the content is generated automatically, but you still can make changes before you update your store with the new content. When you are completely satisfied with the generated texts you can even set Fozzels to “fully automatic”. In this case the generated texts are updated in your Magento store automatically. You still receive an overview of the updated texts so that you can read through them afterwards.

Schematic view of Fozzels connections to Magento, Shopify and OpenAI.

After connection both systems, you can set up one or more “Flows”, which are processes to automatically (batch) update products with new information and texts, like Descriptions, Short Descriptions, Meta Titles or Meta Descriptions. When running a Flow, Fozzels gets the product information from your online store, uses OpenAI to create long, unique product descriptions, and updates the products in your online store automatically. Of course you can preview the created content first. When you are satisifed with the generated texts — so for example  the tone of voice is according to your business, the length is OK, and uses your preferred style, you can then start to run the Flow automatically daily.

You can set how many products will be processed daily. This way google will notice an incremental improvement of the content of your store -> this is a ranking factor for Google. Also, when you add new products to your store, good, well-written, relevant product descriptions will be added automatically!

Summary

You want well-written, long, descriptive, high quality content on your Magento store. Why is this important?

  1. High Google rankings
  2. Getting lower costs per click on Google Ads (because your landing pages get a higher “relevancy score”)
  3. Improving the native search functionality on your Magento store (people can find your products based on the content)
  4. Increasing trust with your shoppers.

You can use Fozzels and ChatGPT to automate the process of writing this content in batch. Fozzels uses the product information on your store, and even the product image (using the new gpt-4-vision model) to write really good complelling content for your online store. So please sign up to create your free account at Fozzels today and start having better, unique and relevant content on your online Magento store!

Benefits of Fozzels - the AI product content creator for Magento

Save on content writing costs

Content is written automatically and fast by AI, based on the product attributes (data) available. Product descriptions are written automatically with Fozzels; each unique -- using your tone of voice.

Improve your rankings in search engines

Get listed higher in Google by having well-written content on your store's pages. This increases the relevance or your site. Rank higher on marketplaces like Amazon, Bol, and Zalando.

Reduce the Cost of PPC Ads

Better, relevant product descriptions means better "relevancy scores" for your landing product pages. This can lower your costs per click (CPC) in Adwords, Bing Ads, or Facebook Ads.

Improve the search on your site

Improve conversions by making it easier for your customers to find the right product. Well-written descriptions make it easier for your customers to find the right product using your search.

Easily sell in other countries

Fozzels can automatically generate content and save it in your store in multiple languages. Using our AI interface, you can even have all products automatically translated.

Increase trust with your shoppers

Creating accurate product descriptions takes the element of surprise out of an online purchase. Show shoppers that they can trust your brand by having clear texts and product descriptions.
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Fozzels is trusted by leading companies

Fozzels can give you

01

Efficiency and Scale

AI can generate content at a rapid pace, allowing your company to produce a large volume of content quickly. This is particularly beneficial for industries like marketing, advertising, and content creation.

02

Cost Savings

Automated content generation can potentially reduce costs associated with hiring human writers and creators. AI can work 24/7 without the need for breaks or salaries.

03

Customization

AI algorithms can be trained to understand user preferences and create personalized content tailored to individual needs. This level of customization can enhance user engagement and satisfaction.

04

Consistency

AI ensures a consistent tone, style, and quality of content, reducing the risk of human errors or deviations from brand guidelines.

05

Adaptability

AI algorithms may need continuous updates and adjustments to adapt to changing trends, user preferences, and industry standards.

06

Time-Saving

Automating content creation processes can free up human resources to focus on more complex tasks that require creativity, critical thinking, and emotional intelligence.

How it works

       :rocket:Welcome to the future of content creation! All you need is to have less than 5 minutes! Create a flow, write a prompt (or choose one from Fozzels templates) and click the “Save and Preview” button. An example of the generated description is instantly displayed on your screen after clicking the “Generate Now” button in the Preview pop-up.
Want to synchronize generated data with your Magento project? Not a problem. On the “Automation” tab, all you need is to select the number of products and click the “Run now” button, then go to the batch list and synchronize the generated content. Voila. Less than 5 minutes and all your products have a creative and detailed description depending on your request. :rainbow::sparkles:

Supercharge your online store's rankings in Google and marketplaces.

Create content automatically with the most powerful AI-powered content creation platform. 

Get started today! We’ll help you set up our software during a free 1-hour onboarding & setup call, so you get up and running fast.

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You can create an account for free and start. When you are satisfied, you can subscribe to one of our plans.

Fozzels Light product box

Fozzels Light

399
299 per month
  • Connection to Magento; Shopify or Shopware
  • AI-powered Product long & short descriptions
  • Content automatically saved to your store
  • Max. 1 integration
  • Max. 3 stores
  • Max. 5 Flows
  • Max. generated content monthly: 300
Fozzels Plus product box

Fozzels Plus

699
499 per month
  • All of Fozzels Light, and:
  • AI-powered Product Meta Text & Keywords
  • AI-powered content for categories
  • Improved output with flexible keywords
Popular
  • Max. 3 integrations
  • Max. 6 stores
  • Max. 15 Flows
  • Max. generated content monthly: 750
Fozzels Premium product box

Fozzels Premium

999
699 per month
  • All of Fozzels Plus, and:
  • Blog posts generation
  • Facebook posts generation
  • Max. 6 integrations
  • Max. 18 stores
  • Max. 60 Flows
  • Max. generated content monthly: 1.500
Fozzels Unlimited product box

Fozzels Unlimited

1299
999 per month
  • All of Fozzels Premium, and:
  • No limits
  • Premium support
  • 4 hours personal prompt-writing course
Best value
  • Unlimited integrations
  • Unlimited stores
  • Unlimited Flows
  • Unlimited monthly generated content

More About Us​

What is Fozzels

The worlds best AI-powered platform that uses AI to automatically generate a range of content or SEO data, like unique product descriptions, category texts and blog posts.

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Let's figure out how we can help improve your business using artificial intelligence.

At Fozzels, we create software as a service. We can also help to make your company more succesful using AI. We have developers and marketeers specialized in Ai / ChatGPT software solutions. Just plan a free call with us!

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